Buying power · 3 min read

Cash, inflation and gold.

Why the pound in your account can buy less over time, and where gold does and does not help.

Gold Britannia coins on a black cloth

The balance and what it buys

The number in a savings account can stay the same while the things you buy get dearer. Inflation chips away at buying power whenever the interest you earn, after tax, fails to keep up with rising prices.

Cash still has a job

Easy-access savings cover everyday spending and surprise bills. Gold has to be sold before it can pay for anything, and a sale can involve a spread, costs or a wait. Putting money you need soon into gold adds risk you can avoid.

A different kind of exposure

Physical gold is not a company promising to repay a debt, and its price is driven differently from cash, shares or bonds. Buying, looking after and selling it still involves other people, though. Its price can fall, even when inflation is high, and it pays no income.

Look at the period, not the headline

Gold priced in pounds reflects both the metal price and currency moves. A chart of the past leaves out premiums, resale spreads and other costs. Try different start and end dates, including patches when the price fell, instead of treating a good run as a forecast.

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30 Tweedy Road, Bromley, England, BR1 3FE. Open in maps · info@romanbrothers.co.uk

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The Roman Brothers Gold Safety Guide, front cover

Free guide

Read this before you buy gold

Buying gold is a big decision, and it should feel calm, not rushed. Our free guide explains how physical gold works in plain English, including the risks.

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